The precise, step-by-step protocol to safely add employees or agencies to your Google Business Profile without compromising your personal Gmail account.
You must be an Owner of the profile to perform these steps. A "Manager" cannot add other users. If you are not the owner, you will need to request access from the current owner first.
Google has moved almost all controls directly onto the Google Search page. You no longer need a separate "dashboard" app.
Ensure you are logged into the Google Account that owns the profile.
Go to https://www.google.com/search and type "My Business" in the search bar.
Alternative: You can also search for your exact business name.
You will see a control panel at the top of the search results labeled "Your business on Google."
Look for the three vertical dots (⋮) in the top right corner of that control panel.
A menu will pop up; click this option.
This is where you manage users.
Located in the top left or top right depending on your screen size.
Type the email address of the person you want to add.
Tip: It works best if you use a Google-associated email (Gmail or Workspace).
Choose "Manager".
(See below for the difference between Owner and Manager).
They will receive an email immediately. They MUST click the "Accept" button in that email to be added.
This is you. You have the power to delete the profile and add/remove other owners.
Has the same permissions as Primary, but cannot remove the Primary Owner.
Can do everything day-to-day (reply to reviews, post updates, change hours, upload photos). They cannot delete the profile or add new users.
Always assign employees or agencies as "Manager" first. This gives them full operational control without the ability to lock you out of your own profile.
Google has a security feature to prevent hijacking. Understanding this rule prevents frustration and failed access attempts.
Action Item: Tell them to wait a week before doing any heavy lifting. This is normal Google security protocol, not a bug.
Sequoia GEO specializes in Google Business Profile optimization for contractors. We handle everything from Map Pack rankings to review management, so you can focus on running your business.