Is a Competitor Bidding on YOUR Brand Name?

Most contractors don't realize this is happening until they see their ad costs spike or notice competitors showing up ABOVE them when people search for their business name.

The Big Fish, Little Fish Problem

I just saw this happen to a small local contractor - a big national brand was bidding on their company name and showing up first when people searched for them. Classic "big fish eating the little fish" move.

Here's what's happening:

• You build brand awareness through years of great work
• Competitor sees your brand has high search volume
• They bid on YOUR name (totally legal)
• Their ad shows up when people search for YOU
• You either lose the click or pay MORE to defend your own brand

How to Check If This Is Happening to You

Open an incognito browser window and search for your exact business name. If you see competitor ads above your listing, you're being targeted.

What You Can Do About It

There are two main defense strategies:

1. Bid on your own brand name - Usually very cheap ($0.50-$2 per click) because you're highly relevant
2. File a trademark complaint with Google - If you have a registered trademark, Google will block competitors from using your name in their ad text

The Bottom Line

Competitor brand bidding is one of the most common (and frustrating) tactics in contractor marketing. The good news? It's easy to detect and defend against once you know what to look for.

Want the full breakdown? Read our comprehensive guide: Competitor Bidding on Your Brand Name in Google Ads? Here's What Contractors Need to Know