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Turn your Google Business Profile into a 5-star review engine that drives leads, builds trust, and increases revenue
Revenue increase per 1-star rating improvement
Of unhappy customers never complainâthey just don't come back
Increase in organic leads with consistent review velocity
Learn the complete system for turning your Google Business Profile into a reputation engine
Before you can manufacture reviews, you must deliver 5-star work. Every. Single. Time.
Most owners think they're already there because they don't get complaints. But silence is not satisfaction.
Reality: 96% of unhappy customers never complain. They just don't come back.
Great work doesn't speak for itself. Without a system, your reputation is defined by the vocal minority (the unhappy ones) rather than the silent majority (your happy customers).
Reputation is Revenue.
A 1-star increase in rating can lead to a 5-9% increase in revenue. But the real value is in the conversion rate.
Understanding how Google ranks your business profile
How often do you get new reviews? Weekly beats monthly. Consistent flow signals active business.
Do reviews contain keywords like "furnace repair" or "leak detection"? Specific details boost SEO.
Do you reply to reviews? Do customers upload photos? Active profiles rank higher.
What used to workâand why it's now a violation
"If you're happy, click here. If you're unhappy, email us."
This is called Review Gating. It used to work. Now, it's a violation.
Send your Google review link to ALL customers, regardless of satisfaction level.
Use the "safety net" call to catch issues before they become bad reviews, but never filter who gets the link.
Create your direct Google review link right now
Visit business.google.com and sign in with your business account
Find the "Ask for reviews" button in your dashboard (usually in the main menu or under "Get more reviews")
Google generates a unique review link for your business. Click "Copy link" to save it
Save to your phone notes, CRM, or create a QR code. Your technicians need quick access to send via text
The easier you make it for customers to leave a review, the more reviews you'll get. Text the link while you're still on-site, or create a QR code they can scan immediately.
A systematic approach to generating consistent 5-star reviews
The review process starts when the phone rings
Your CSR sets the expectation that 5-star service is the standard, not the exception. This primes the customer to expect excellence.
"Mrs. Jones, I'm so glad we could get that scheduled for you. Just so you know, our technician Mike is aiming for a 5-star review today. If anything isn't perfect, please let him know immediately so he can fix it right there."
Ask for confirmation, then make it personal
The technician doesn't ask for a review. They ask for confirmation of satisfaction. Once confirmed, the review is the natural next step.
"Did I earn a 5-star review today? Great. I'm going to send you a link right now. It really helps me out personally if you could click that and mention my name."
Key: Send the link via text RIGHT THEN, while still on-site. Don't wait until later.
Silence is a signalâcatch issues early
If they haven't left a review within 24 hours, assume something went wrong. Call themânot to ask for a review, but to ensure perfection.
Did the review come in?
"Just checking inâwas everything 100% perfect yesterday?"
"So glad to hear it. Would you mind clicking that link I sent? It helps me a ton."
"I'm so glad I called. How can I fix this for you right now?" (Crisis Averted)
Start building your reputation engine today
Create your Google Business Profile review link
Go to sequoiageo.com/factory for your scripts
Roleplay the "Happy Call" with your CSR
Optional: Create a QR code for your review link
Get 3 new reviews using the system
Identify which technician is struggling with the script
Celebrate the first win publicly with your team
Reply to all new reviews within 24 hours
Ready to build your reputation engine? Get the complete scripts, templates, and implementation guide.