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âś“ Inc. 5000 4x | $16M+ Revenue | Licensed Contractor

You Don't Need Another Agency.
You Need a General.

Get the strategic firepower of an Inc. 5000 CEO who has actually built a trade business—without the $250k executive salary.

Take Command of Your Growth1-559-521-3122

The Problem

You are doing $2M to $10M in revenue. You are spending $10k, $20k, maybe $50k a month on marketing. But you are flying blind.

You have an SEO guy, a PPC guy, and a billboard rep. None of them talk to each other.

When leads drop, they all point fingers.

You are thinking about hiring an internal "Marketing Manager," but for $65k/year, you're just going to get a junior employee who posts on social media.

The Solution: The Fractional CMO

Get the strategic firepower of an Inc. 5000 CEO who has actually built a trade business—without the $250k executive salary.

What is a Fractional CMO?

A Fractional CMO (Chief Marketing Officer) is an executive who sits on your leadership team on a retainer basis. I am not here to "run ads." I am here to run the strategy.

I answer the one question that keeps you up at night:

"If I spend $1.00, how do I know I'm getting $5.00 back?"

The Scope of Command

1. Vendor Accountability

The "BS" Detector

Most agencies get away with murder because the business owner doesn't speak "Marketing."

  • I speak their language
  • I audit their work weekly
  • I know when "Brand Awareness" is code for "We didn't get any leads"

Result: I fire the underperformers and drive the winners harder.

2. Budget Allocation

The Capital Allocator

You have limited ammo. You can't spray and pray. I analyze your P&L and Customer Acquisition Cost (CAC) by channel.

"Stop spending on Yelp; move that $3k to LSA immediately."

"Cut the radio ads; let's fund a retargeting campaign for the unconverted estimates."

Result: Your ad spend becomes an investment, not an expense.

3. The Technology Stack

The Infrastructure

Marketing fails when operations break. I ensure your CRM (ServiceTitan/HouseCall Pro) is actually talking to your marketing data.

  • Are calls being recorded?
  • Is revenue being attributed to the right source?
  • Is the CSR script converting the leads we generate?

Result: A "Closed Loop" system where you see the exact ROI of every campaign.

Why Sequoia GEO?

Because I've Signed the Front of the Check.

Most "Marketing Consultants" have never made payroll. They have never stared at a P&L during the shoulder season and wondered how to keep the guys busy.

I have.

  • I grew Balanced Comfort from a truck to a multi-state operation.
  • I scaled to $16M+ in revenue.
  • I made the Inc. 5000 list 4 times.

I am not guessing what works for a plumbing or HVAC business. I have already paid for the experiments with my own money. Now, you get the blueprint without the tuition cost.

Is This Right For You?

This service is NOT for everyone.

Too Small

If you are under $1.5M revenue, you need execution (SEO/PPC), not a CMO. Go to our Services Page.

Just Right

If you are doing $2M - $20M, you are in the "Chaos Zone." You are too big to do it yourself, but too small to hire a full C-Suite. This is where I provide the highest leverage.

Take Command of Your Growth.

Stop letting vendors dictate your strategy. Put a General in the war room.

Schedule Strategy Call1-559-521-3122