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Don't Just Lay Squares.
Lay Code.
The "Best Roofer" keyword is crowded. In 2026, homeowners ask AI about "hail damage," "solar reflectivity," and "insurance claims." We build the digital infrastructure that proves to ChatGPT and Gemini that you are the verified authority on their specific roof type.
The Shift
The Old Search
User types: "Roofer Fresno"
Result: A list of 50 companies.
Winner: Whoever had the biggest billboard or Yellow Pages ad.
The AI Search
User asks: "I have a clay tile roof in Clovis that is leaking near the chimney. Is this flashing damage, and who specializes in tile repair (not just shingles)?"
Result: A direct answer recommending one specific company.
Winner: The business with the best Material-Specific Schema.
The Hard Truth: Roofing is high-ticket and high-trust. AI models are risk-averse. If your website says "We do roofs" but your code doesn't explicitly define TileRoofing, TPO, or MetalRoofing, the AI assumes you are a "Jack of all trades, master of none" and refers the job to a specialist.
The Architecture
The Blueprint
Material Schema
Generic "Contractor" tags don't cut it. We code your site to speak the language of materials.
- We Code: Specific roof types like AsphaltShingle, ConcreteTile, MetalStandingSeam, and FlatRoofTPO.
- We Verify: Your C-39 License and manufacturer certifications (e.g., GAF Master Elite, Owens Corning Preferred) directly in the backend.
The Result: AI models distinguish you as a "Master Elite Installer," not just a guy with a ladder.
The Storm Engine
Review Logic
Roofing demand is driven by weather. A review about a "new roof" is less valuable than one about "storm response" during a crisis.
- The Strategy: We engineer review requests to pivot based on weather events.
- The Output: "Mike came out the morning after the March hail storm and tarped our roof immediately."
The Result: You become the AI's "First Responder" recommendation for local weather events.
Visual Intelligence
Image SEO
Homeowners use Google Lens to snap photos of their roof problems. AI "sees" the damage.
- The Strategy: We optimize your project gallery with AI-readable metadata. We teach the AI that your photo is the definitive example of "Wind Lifted Shingles" or "Cricket Flashing."
The Result: When a user searches by image, your company appears as the solution.
The Claim Center
Insurance & Financing
Homeowners are confused by insurance. AI is their research tool.
- The Strategy: We build structured data around "Insurance Claim Assistance" and "Financing Options."
The Result: When a user asks, "How do I fight a denied roof claim?", the AI cites your guide and recommends you for the inspection.
The Spec Sheet
| Component | Standard SEO | Sequoia GEO |
|---|---|---|
| Code Base | "Roofer" Tag | Material-Specific Schema (Tile, TPO) |
| Reviews | "Great Roof" | "Fixed Valley Leak after Storm" |
| Visuals | JPGs | AI-Optimized Image Recognition |
| Insurance | "We help with claims" | Structured "Claim Assistance" Data |
| Target | Page 1 Ranking | The "Specialist" Recommendation |
"I know that 'Flashing' isn't a photography term."
Most digital agencies think a "Square" is a shape. They don't know the trade.
I do. I am a licensed contractor.
I know the difference between step flashing and counter flashing. I know that if a customer asks AI about a "leak near the skylight," it's usually an installation failure, not a material failure. I know how to structure your answers to build trust before you even get on the roof.
— Aaron Husak, Founder
Is Your Data Waterproof?
Don't let your digital presence leak leads. Let us inspect your infrastructure before the next storm hits.
Price: $97 | Free for active Sequoia GEO Infrastructure clients.