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Most contractors lose 50–70% of their inbound leads because they follow up too slowly or give up too soon. This system fixes that — with the exact timing, channels, and messages that convert more leads into booked jobs.
The average contractor takes 47 hours to respond to a web lead. The average homeowner has already booked someone else within 4 hours.
Most contractors call once, leave one voicemail, and move on. But 80% of leads require 5+ touchpoints before they book.
Calling is great, but many homeowners won't answer unknown numbers. Text and email keep you in the conversation when calls don't connect.
Each touchpoint has a specific purpose, timing, and channel. Use all 7 and you'll convert significantly more of the leads you're already generating.
Immediate call-back from a live person or your answering service. This is the most important touchpoint — speed to lead is everything.
Automated text confirming you received their inquiry and that someone will call shortly. Keeps the lead warm if they don't answer your call.
Second call attempt if the first didn't connect. Leave a voicemail with your name, company, and a specific callback number.
Personalized email with your company info, what to expect from the service, and a direct link to book or call. Include reviews and photos.
Morning follow-up text and call. Many homeowners research at night and are ready to decide in the morning.
Value-add follow-up: share a relevant tip, a before/after photo from a recent job, or a special offer. Don't just ask for the booking again.
Final check-in call and email. Ask if they've already booked with someone else. If yes, ask what you could have done better. If no, offer a specific incentive.
Our business automation service sets up your entire lead follow-up system — so every lead gets contacted immediately, every time, without you lifting a finger.