HVAC SEO Services: Rank #1 for HVAC Companies
Built by a contractor who scaled an HVAC business to 130+ employees. We know exactly how to rank your HVAC company for "AC repair near me," "furnace installation," and other high-intent searches that drive emergency calls and system replacements.
Why HVAC Contractors Need Specialized SEO
HVAC contractors face unique search challenges. Your customers search differently than plumbers or roofers—they're looking for emergency AC repair in 100-degree heat, furnace replacements before winter, or duct cleaning for indoor air quality. Generic SEO doesn't understand these seasonal patterns, emergency intent signals, or the high-value keywords that drive $8,000+ system replacements.
We've spent 20+ years in the HVAC industry. We know that "AC not cooling" searches spike in summer, that "furnace won't turn on" is a winter goldmine, and that ranking for "HVAC maintenance plans" builds recurring revenue. Our HVAC SEO strategies are built around these industry-specific insights.
Our HVAC SEO Services
Google Map Pack Domination
Rank in the top 3 local pack for 'HVAC near me,' 'AC repair,' and 'furnace installation' searches that drive emergency calls.
Seasonal Keyword Strategy
Target high-intent keywords by season: AC repair in summer, furnace service in winter, maintenance plans year-round.
Review Generation System
Systematic process to earn 5-star Google reviews that boost rankings and convert searchers into customers.
Emergency Call Optimization
Optimize for 'AC not working,' 'furnace won't start,' and other emergency searches that drive immediate service calls.
High-Value Service Pages
Dedicated landing pages for system replacements, maintenance plans, and other high-ticket services.
Technical SEO for HVAC
Mobile-first design, fast load times, and schema markup optimized for HVAC service businesses.
High-Intent HVAC Keywords We Target
Emergency Repair Searches
- "AC not cooling" / "AC not working"
- "Furnace won't turn on" / "No heat"
- "HVAC emergency repair near me"
- "24 hour AC repair"
High-Value Installation Searches
- "AC installation cost" / "New AC unit"
- "Furnace replacement" / "New furnace"
- "Heat pump installation"
- "HVAC system replacement cost"
Maintenance & Service Searches
- "HVAC maintenance near me"
- "AC tune up" / "Furnace tune up"
- "Duct cleaning service"
- "HVAC service plan"
Specialized Services
- "Indoor air quality solutions"
- "Ductless mini split installation"
- "Commercial HVAC service"
- "Smart thermostat installation"
Built by an HVAC Contractor, Not a Generic Marketer
I spent 20+ years scaling an HVAC/Plumbing business from startup to 130+ employees. I know the difference between a $200 service call and an $8,000 system replacement. I understand seasonal cash flow, emergency dispatch, and why ranking for "AC maintenance" builds recurring revenue while "AC repair" drives immediate calls.
Generic marketing agencies don't understand your business. We do—because we've lived it.
Looking for the Next Level?
Standard SEO captures the "Search Bar." But the industry is moving to AI Search (ChatGPT). Once we fix your SEO foundation, we upgrade you to HVAC GEO, optimizing your business for the Artificial Intelligence era.
Frequently Asked Questions
Everything you need to know about HVAC SEO and GEO
Why doesn't standard SEO work for HVAC companies?
HVAC is a seasonal, emergency-driven business with unique search patterns. Standard SEO agencies don't understand that "AC repair" spikes 400% in summer while "furnace repair" dominates winter searches. They also miss the importance of rebate keywords, manufacturer certifications (Carrier Factory Authorized Dealer), and the difference between residential comfort calls vs commercial service contracts. We built this agency after running an HVAC/Plumbing business for 20+ years, so we know which keywords book jobs vs which waste ad spend.
What is the most important keyword for an HVAC company?
It depends on the season and your profit margins. Emergency keywords like "AC not cooling" and "furnace blowing cold air" drive immediate bookings but attract price shoppers. Big-ticket install keywords like "heat pump installation cost" and "ductless mini split installer" have longer sales cycles but 3-5x higher revenue per job. The real money is in rebate/tech keywords like "Inflation Reduction Act heat pump rebates" because these searchers are pre-sold on upgrading and just need a qualified contractor.
How fast can I get to Page 1?
For local "HVAC [city]" searches with a well-optimized Google Business Profile, you can see Page 1 rankings in 45-90 days. For competitive service keywords like "emergency AC repair" or "furnace replacement," expect 3-6 months. Seasonal keywords are easier to rank for during off-season (rank for "AC repair" in winter, then dominate when summer hits). Our 45-Day Growth Sprint focuses on quick wins (GBP optimization, seasonal content) while building authority for long-term rankings.
What's the difference between SEO and GEO for HVAC?
SEO (Search Engine Optimization) gets you ranked in Google search results. GEO (Generative Engine Optimization) gets you recommended by AI tools like ChatGPT, Perplexity, and Google's AI Overviews. When someone asks ChatGPT "What's the best SEER rating for Arizona heat?" or "Who is a Carrier Factory Authorized Dealer in Phoenix?", GEO ensures your business is mentioned. This matters because 40% of searches are shifting to AI tools, especially for technical decisions like choosing between heat pumps vs gas furnaces.
Should I focus on residential or commercial HVAC keywords?
It depends on your business model. Residential keywords ("AC repair near me," "furnace tune up") have higher search volume but lower margins and more price competition. Commercial keywords ("commercial HVAC maintenance contract," "rooftop unit replacement") have lower volume but much higher contract values and longer client relationships. Most HVAC companies should optimize for both but create separate landing pages for each audience because the buying process is completely different.