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First GEO Agency Built by a Licensed Contractor
Generative Engine Optimization (GEO) gets your business recommended by ChatGPT, Perplexity, and AI search engines. While your competitors focus on Google, we help you dominate the next generation of search.
Generative Engine Optimization is the practice of appearing in AI-generated responses from ChatGPT, Perplexity, Google Gemini, and other large language models. When a homeowner types "best HVAC company in Phoenix" into ChatGPT or asks Perplexity to recommend a reliable plumber, the AI synthesizes information from across the web and delivers a curated answer. GEO is the discipline of making sure your business is in that answer.
Traditional SEO gets you ranked in Google's blue-link results. GEO gets you recommended by AI. These are two different audiences, two different algorithms, and two different optimization strategies. A business can rank on page one of Google and still be completely invisible to ChatGPT users, and vice versa. The contractors winning in 2026 are the ones who understand this distinction and act on it now.
Sequoia GEO was built specifically for this moment. Founded by Aaron Husak, a licensed contractor who scaled a home services company to 133 employees and earned 4x Inc 5000 recognition, we bring an operator's perspective to AI search optimization. We do not just optimize websites. We build the authority, trust signals, structured data, and content architecture that AI models use to decide who to recommend.
The future of search is here, and it's powered by AI.
Contractors who optimize for AI search today will own their markets tomorrow. Those who wait will spend years trying to catch up, just like the businesses that ignored mobile search in 2012.
The future of search is here, and it's powered by AI
Generative Engine Optimization (GEO) is the practice of optimizing your business to appear in AI-generated responses from platforms like ChatGPT, Perplexity, Google Gemini, and other large language models. When potential customers ask AI assistants for recommendations, GEO ensures your business gets mentioned.
Think about it: instead of scrolling through 10 blue links on Google, users now ask ChatGPT "Who's the best HVAC company in Fresno?" or "Find me a reliable plumber near me." The AI gives them 3-5 recommendations. If your business isn't optimized for these AI engines, you're invisible to this growing segment of searchers.
Get your business recommended by ChatGPT, Perplexity, and other AI assistants when users search for services in your area.
While competitors fight for Google rankings, you'll dominate the next generation of search where AI curates results.
Most contractors don't even know GEO exists. Get ahead now before it becomes crowded and competitive.
The Bottom Line:
You need both. SEO captures the "search bar" crowd. GEO captures the "ask AI" crowd. We do both, but we're one of the only agencies that even offers GEO for contractors.
Our proven process to get your business recommended by AI
AI engines prioritize businesses with strong authority signals: reviews, citations, press mentions, industry recognition. We build these systematically.
AI models consume structured data (schema markup, business listings, knowledge graphs). We ensure your business data is clean, consistent, and comprehensive across all platforms.
AI models look for clear, factual, helpful content. We create content that answers the questions AI users are asking, formatted in ways AI can easily parse and cite.
We regularly query AI engines with relevant searches to see if your business appears. We track mentions, positioning, and sentiment, then adjust strategy accordingly.
Aaron Husak scaled an HVAC/Plumbing business to 130+ employees over 20+ years. He's a licensed contractor (B, C-2, C-20, C-36) who understands your business because he's lived it.
We started optimizing for AI search in 2023, before most agencies even knew what GEO was. Our clients have a head start while competitors are still figuring out traditional SEO.
You don't have to choose. We handle traditional SEO (Google) and GEO (AI search) simultaneously. Dominate both channels while your competitors focus on just one.
We specialize in HVAC, Plumbing, Roofing, and Restoration. We know the keywords, the seasonality, the customer journey, and the competitive landscape in your industry.
Not entirely, but it will take a significant share. Google still dominates search, but AI assistants are growing fast. Think of it like mobile vs desktop: you need both. We recommend doing SEO and GEO together.
Typically 60-90 days to start appearing in AI recommendations. It's faster than traditional SEO because there's less competition. Early movers have a significant advantage.
We optimize for ChatGPT, Perplexity, Google Gemini, Claude, and other major AI assistants. The techniques are similar across platforms: build authority, structure data, create helpful content.
No. We can optimize your existing website for GEO. However, if your site is outdated or poorly structured, we may recommend updates to maximize results.
GEO is included in our Acceleration ($3,499/month) and Executive ($8,499/month) packages. It's part of a comprehensive marketing strategy that includes SEO, PPC, and automation.
Each trade has unique AI search patterns. We tailor GEO strategy to how homeowners ask AI about your specific service.
Homeowners ask AI: "Who's the best AC company near me?" or "How do I know if my furnace needs replacing?" HVAC GEO positions your company as the authoritative answer to these high-intent queries. We build your entity authority around seasonal keywords, equipment brands, and service area coverage so ChatGPT and Perplexity recommend you first.
HVAC GEO servicesPlumbing emergencies are high-urgency, high-value calls. When a homeowner asks ChatGPT "Find me an emergency plumber in [city]" at 11pm, you need to be the answer. Plumbing GEO focuses on emergency service authority, trust signals (reviews, licensing, insurance), and the specific questions homeowners ask before calling a plumber.
Plumbing GEO servicesRoofing decisions are high-consideration purchases. Homeowners research extensively before calling. Roofing GEO builds your authority around storm damage, insurance claims, material comparisons, and cost guides: the exact questions homeowners ask AI before they're ready to get quotes. Being the trusted source in the research phase means you get the call.
Roofing GEO servicesElectrical work requires licensed professionals and homeowners know it. Electrical GEO emphasizes licensing, safety credentials, and service area authority. When AI recommends an electrician, it prioritizes businesses with clear licensing signals, strong reviews, and comprehensive service documentation. All of these are things we build into your GEO strategy.
Electrical GEO servicesHere is a shift that is already happening: homeowners get a quote from a contractor, then ask ChatGPT "Is $8,500 a fair price for a new AC unit in Fresno?" or "Should I trust [your company name]?" If AI doesn't know your company, or worse, if it surfaces a competitor when your name is searched, you lose jobs you already quoted. GEO protects your pipeline at every stage, not just the top of funnel.
We serve contractors across the country. Explore our city-specific GEO pages for local market insights and strategies.
Get a free GEO audit and see if your business appears when potential customers ask AI for recommendations.
Evaluating your current agency? See how Sequoia GEO compares to Scorpion and other contractor marketing agencies →