Playbooks & Blog

Proven HVAC, roofing, and plumbing marketing guides—SEO, GBP, LSA, PPC, and playbooks you can implement today.

HVAC SEO

HVAC GEO: How to Engineer Your Air Conditioning Business for the AI Era

The 'Google Search' era is ending. If your HVAC business isn't built to answer the complex questions homeowners are asking AI, you aren't just losing clicks—you're being erased. Learn the four pillars of HVAC GEO.

Feb 3, 2026
8 min read
Plumbing SEO

Plumber GEO: How to Get ChatGPT & AI Search to Recommend Your Plumbing Business

The way customers find plumbers is shifting from 'Googling' to 'Asking.' Learn the four pillars of Generative Engine Optimization (GEO) to ensure AI tools like ChatGPT recommend your plumbing business.

Feb 3, 2026
12 min read
Marketing Strategy

Groundhog Day: Are You Stuck in a Marketing Time Loop?

If your marketing feels like the same day on repeat with no results, you're not alone. Learn how contractors break free from the marketing Groundhog Day loop and start seeing real growth.

Feb 2, 2026
10 min read
Google Business Profile

How to Remove Negative Google Reviews: The Complete Contractor's Guide (2026)

Learn legitimate strategies to remove negative Google reviews. Discover what reviews Google will actually remove, the step-by-step reporting process, and how to protect your contractor business reputation.

Jan 29, 2026
15 min read
Google Business Profile

Google Just Removed the Call Button from Your GBP Listing: What Contractors Need to Know

If your rankings look great but your phone has stopped ringing, your SEO didn't fail. Google just moved the goalposts. Learn what changed and how to adapt.

Jan 29, 2026
12 min read
Quick Tips

Is a Competitor Bidding on YOUR Brand Name?

Quick insight: How to spot if competitors are bidding on your brand name in Google Ads and what to do about it.

Jan 28, 2026
2 min read
PPC & Google Ads

Can Competitors Bid on Your Brand Name in Google Ads? What Contractors Need to Know

Discover why competitors can bid on your brand name in Google Ads, how Dynamic Keyword Insertion works, and the exact steps to protect your contractor business from brand hijacking.

Jan 27, 2026
8 min read
Local SEO

Multiple GMB Profiles at the Same Address: When It's Allowed (and When It's Not)

Can you have multiple Google Business Profiles at the same address? Learn when it's allowed, when it violates Google's guidelines, and the penalties for getting it wrong.

Jan 24, 2026
6 min read
Website Building

10 Must-Have Website Features for Contractors in 2026

In 2026, contractor websites must go beyond looking good—they need to convert visitors into booked jobs.

Jan 13, 2026
8 min read
AI Automation

AI Chatbots for Contractors: 24/7 Customer Service That Books Jobs

AI chatbots answer common contractor questions instantly, capture lead information 24/7, and qualify prospects automatically.

Jan 13, 2026
7 min read
Website Building

Website Conversion Secrets: Turn More Visitors Into Booked Jobs

Most contractor websites get traffic but fail to convert. Learn 12 proven tactics to double your lead generation.

Jan 13, 2026
9 min read
AI Automation

AI Lead Follow-Up Systems: Never Lose Another Hot Lead

AI-powered lead follow-up systems respond instantly, qualify leads automatically, and ensure no lead falls through the cracks.

Jan 13, 2026
8 min read
AI Automation

Contractor Automation Stack 2026: The Essential Tools

The modern contractor automation stack saves 15-20 hours per week and increases lead conversion by 30-50%.

Jan 13, 2026
9 min read
Website Building

Modern Contractor Website Design: What Works in 2026

Modern contractor websites prioritize speed, mobile-first design, trust signals, and conversion optimization.

Jan 13, 2026
8 min read
AI for Contractors

AI Contract Clauses: What Contractors Need to Know in 2025

Learn which AI-detected contract clauses can put your contractor business at risk and how to protect yourself.

Dec 4, 2025
2 min read
AI for Contractors

How to Use AI to Normalize Bids Across Your Contractor Business

Stop comparing apples to oranges. Use AI to standardize contractor bids for true comparison.

Dec 4, 2025
2 min read
AI for Contractors

5 Red Flags in Contractor Agreements (That AI Can Help You Spot)

Discover the warning signs that make contractors invisible to AI search and how to fix them.

Dec 3, 2025
2 min read
AI for Contractors

How to Use ChatGPT to Respond to Google Reviews (With Examples)

Master the art of responding to Google reviews with AI-powered templates and examples.

Dec 3, 2025
2 min read
AI for Contractors

The Invisible AI Checklist: 5 Contractor Website Must-Haves for Any Contractor's Website

AI search engines now scan contractor websites for specific trust signals. Here's the invisible checklist you need.

Dec 3, 2025
2 min read
SEO & Marketing

7 Critical SEO Mistakes That Kill Local Leads

These seven local SEO mistakes cost contractors thousands in lost leads every month. Here's how to fix them.

Nov 30, 2025
1 min read
SEO & Marketing

Plumbing Marketing ROI: 5 Key Metrics That Prove Your SEO Works (Beyond Clicks)

Clicks don't pay the bills. These five metrics show whether your plumbing SEO is actually driving revenue.

Nov 23, 2025
1 min read
SEO & Marketing

General Marketing Agency vs. Contractor Specialist: Why Your HVAC or Plumbing Business Needs an Expert

Not all marketing agencies understand contractors. Here's why industry expertise matters for HVAC and plumbing businesses.

Nov 23, 2025
1 min read
SEO & Marketing

Geoblocking for Plumbing and HVAC Websites: How to Block Foreign Traffic on WordPress, Wix, Weebly

Foreign bot traffic inflates your analytics and slows your site. Here's how to block it on any platform.

Nov 21, 2025
1 min read
SEO & Marketing

UTM Tags for Plumbing and HVAC Companies: How to Track Every Click & Call

UTM tags reveal which marketing channels actually drive calls and jobs. Here's how to set them up correctly.

Nov 21, 2025
1 min read
SEO & Marketing

Unlocking Success: The Ultimate Guide to Plumber SEO for Boosting Your Business Online

A comprehensive guide to plumber SEO covering everything from Google Business Profile to local link building.

Nov 20, 2025
1 min read
SEO & Marketing

Website, SEO & Social Media for Contractors in Fresno

Fresno contractors: here's how to dominate local search with website optimization, SEO, and social media.

Nov 20, 2025
1 min read
SEO & Marketing

What Are the Best Contractor Marketing Services for Local SEO?

The best contractor marketing services combine GBP optimization, local SEO, and conversion-focused websites.

Nov 20, 2025
1 min read
SEO & Marketing

Which Digital Marketing Agency Specializes in Contractors Near Me?

Finding a marketing agency that truly understands contractors is rare. Here's what to look for.

Nov 20, 2025
1 min read
Fractional CMO

How Much Does a Fractional CMO Cost? (Pricing Models & What You Get)

Fractional CMO pricing ranges from $3,000 to $15,000+ per month. Here's what you get at each level.

Nov 2, 2025
1 min read
Fractional CMO

Fractional CMO vs. Agency vs. Marketing Manager: What's the Difference?

Do you hire a marketing manager, retain an agency, or bring in a fractional CMO? Here's a clear breakdown.

Nov 2, 2025
1 min read
Fractional CMO

What Is a Fractional CMO? (And When You Should Hire One)

A fractional CMO is a senior marketing leader you hire part-time to set strategy, lead execution, and make your channels pay off.

Nov 2, 2025
5 min read
Google Business Profile

GBP Verification and Reinstatement Playbook

If your profile can't verify—or worse, gets suspended—you lose local visibility overnight. Use this playbook to get approved.

Oct 27, 2025
2 min read
Google Business Profile

GBP for Moving Companies: Rank, Click & Book

A tuned profile can put your trucks on the road daily. Here's how to optimize GBP for moving companies.

Oct 27, 2025
1 min read
Google Business Profile

Google Business Profile UTM: Call Tracking & GA4 Setup

UTMs let you attribute clicks and conversions from your GBP. This guide shows the exact format and how to prove ROI in GA4.

Oct 27, 2025
1 min read