Google Ads Management for Contractors
Stop wasting money on clicks that don't convert. Our contractor-specific Google Ads management delivers a 340% average ROI and $12 average cost per lead for HVAC, plumbing, roofing, and home service companies nationwide.
Why Contractor Google Ads Require a Specialist
Most Google Ads agencies manage campaigns across dozens of industries. They don't know that "emergency AC repair" converts at 3x the rate of "AC tune-up," or that plumbing leads peak on Monday mornings after weekend DIY disasters. Generic campaign structures waste 40 to 60 percent of contractor ad budgets on irrelevant clicks.
Sequoia GEO was built by Aaron Husak, a licensed contractor who scaled an HVAC and plumbing company to 130+ employees and 4,000+ five-star reviews. We've managed our own Google Ads budgets through every market condition. We know which keywords drive $8,000 system replacements versus $89 service calls, and we build your campaigns around that knowledge.
What's Included in Our Google Ads Management
Keyword Research & Strategy
We identify the high-intent keywords your ideal customers use when they need you most, separating emergency searches from research queries.
Ad Copy & Creative
Contractor-specific ad copy that speaks to homeowners in crisis. Headlines that drive calls, not just clicks.
Conversion Tracking
Every call, form fill, and booked job tracked back to the exact keyword and ad that generated it.
Negative Keyword Management
Aggressive negative keyword lists built from 20+ years of contractor industry data to eliminate wasted spend.
Bid Optimization
Smart bidding strategies that maximize your budget during peak demand hours and reduce spend during slow periods.
Monthly Reporting
Clear, jargon-free reports showing cost per lead, calls generated, and revenue attributed to your Google Ads investment.
Benefits of Contractor-Specific PPC Management
What Contractors Say
"Sequoia GEO cut our cost per lead in half within 60 days. They actually understand the contractor business, not just the ad platform."
"First class from concept to reality. They walked us through every step and we're seeing real results from our ad spend for the first time."
Google Ads FAQ for Contractors
How much should a contractor spend on Google Ads?+
Most home service contractors see strong results starting at $1,500 to $3,000 per month in ad spend. HVAC and plumbing companies in competitive markets often invest $5,000 to $10,000 per month. The right budget depends on your service area size, competition level, and average job value. We analyze your market before recommending a budget so every dollar is working toward booked jobs.
How long does it take to see results from Google Ads?+
Google Ads can generate leads within the first 48 to 72 hours of launching a campaign. Unlike SEO, which takes months to build, paid search delivers immediate visibility. The first 30 days are a learning phase where we optimize bids, ad copy, and targeting. Most clients see consistent, predictable lead flow by the end of month two.
What is the difference between Google Ads and Local Service Ads?+
Google Ads are pay-per-click text ads at the top of search results. You pay each time someone clicks, regardless of whether they call. Local Service Ads are pay-per-lead with the Google Guaranteed badge. You only pay when a customer contacts you directly. Most contractors benefit from running both simultaneously for maximum coverage.
How do you track phone calls from Google Ads?+
We set up call tracking using Google's forwarding numbers and integrate with Google Analytics 4 and your CRM. Every call is tagged with the exact keyword, ad, and campaign that generated it. You can see which ads drive the most calls, the call duration, and whether the call converted to a booked job.
What makes contractor Google Ads different from other industries?+
Contractor ads require deep knowledge of emergency intent, seasonal demand, and service area targeting. 'AC not working' at 3pm in July is a different buyer than someone searching 'HVAC maintenance' in March. We structure campaigns around these intent signals, use dayparting to show ads when your team can answer calls, and exclude geographic areas outside your service radius.
How do you avoid wasted ad spend?+
We use negative keyword lists built from 20+ years of contractor industry experience to block irrelevant searches like 'DIY,' 'how to,' 'free,' and competitor brand names. We also use exact and phrase match keywords rather than broad match. Our clients typically see 30 to 40 percent less wasted spend compared to self-managed or generic agency campaigns.
Ready to Stop Wasting Ad Budget?
Get a free Google Ads audit. We'll review your current campaigns (or build a strategy from scratch) and show you exactly where you're leaving money on the table.