Local Service Ads for Contractors
Get the Google Guaranteed badge and appear at the very top of search results. Our LSA management delivers a $23 average cost per verified lead and a 91% dispute win rate for HVAC, plumbing, and roofing contractors.
Why LSAs Are the Most Valuable Ad Format for Contractors
Local Service Ads appear above every other result on Google, including regular pay-per-click ads and the organic map pack. When a homeowner searches "plumber near me" or "HVAC repair," your Google Guaranteed listing is the first thing they see. The badge signals that Google has verified your license, insurance, and background, which builds trust that no amount of ad copy can replicate.
The pay-per-lead model is a game changer for contractors. Unlike traditional Google Ads where you pay for every click (including people who call the wrong number or leave immediately), LSAs only charge you when a customer actually contacts your business. Combined with our dispute management process, you're protected from spam calls and unqualified leads that would otherwise drain your budget.
What's Included in Our LSA Management
Google Guaranteed Setup
Full application management including license verification, insurance submission, and background check coordination to earn the Google Guaranteed badge.
Budget & Bid Management
Weekly budget optimization to maximize lead volume while staying within your monthly cap. We adjust bids based on lead quality and conversion data.
Lead Dispute Management
We review every lead and dispute unqualified calls within Google's timeframe. Our 91% dispute win rate recovers significant budget for our clients.
Profile Optimization
Optimized business profile with services, photos, reviews, and hours to maximize your ranking position within the LSA carousel.
Review Integration
Connect your Google Business Profile reviews to your LSA listing to boost credibility and improve your ranking in the local ads section.
Performance Reporting
Monthly reports showing leads received, cost per lead, dispute outcomes, and ROI from your LSA investment.
Benefits of Professional LSA Management
What Contractors Say
"Sequoia GEO got us Google Guaranteed in 3 weeks and our cost per lead dropped by 60%. They dispute every bad lead and we've recovered thousands in wasted spend."
"The LSA setup was seamless. They handled all the paperwork and now we're showing up above everyone else in our market. Best ROI of any marketing we've done."
Local Service Ads FAQ
What is Google Guaranteed and how does it work for contractors?+
Google Guaranteed is a badge that appears on your Local Service Ad, signaling to homeowners that Google has vetted your business. To qualify, your business must pass a background check, license verification, and insurance verification. When a customer books through a Google Guaranteed listing and is unsatisfied, Google may reimburse them up to $2,000. This trust signal dramatically increases click-through and conversion rates.
How much do Local Service Ads cost for contractors?+
LSAs are pay-per-lead, not pay-per-click. You only pay when a customer contacts you directly through the ad. Average costs range from $15 to $50 per verified lead depending on your trade and market. HVAC leads in major metros can run $40 to $80 per lead, while plumbing and roofing leads average $20 to $45.
How long does it take to get Google Guaranteed approval?+
The Google Guaranteed verification process typically takes 2 to 6 weeks. It involves submitting your contractor license, proof of insurance, and consenting to a background check for business owners and employees who interact with customers. We guide you through every step and follow up with Google to expedite the process.
What is the difference between LSA and regular Google Ads?+
Local Service Ads appear above regular Google Ads and organic results, at the very top of the search page. You pay per lead, not per click. LSAs show your business name, rating, hours, and the Google Guaranteed badge. Regular Google Ads give you more control over keywords and ad copy but charge per click regardless of whether the visitor converts.
How do you dispute bad LSA leads?+
Google allows you to dispute leads that don't meet their quality standards, such as calls from outside your service area, wrong service type requests, or spam calls. We monitor every lead and submit disputes on your behalf within the required timeframe. Our clients win 91 percent of valid disputes, recovering significant budget.
Can I run LSAs in multiple service areas?+
Yes, LSAs allow you to target multiple cities, zip codes, or a radius around your business address. You can set different budgets for different service areas and adjust based on performance. We optimize your geographic targeting based on where your most profitable jobs come from.
Get Google Guaranteed and Start Paying Per Lead
We'll audit your current LSA setup (or get you started from scratch) and show you how to maximize your Google Guaranteed badge for more leads at a lower cost.