Question 1

What makes Sequoia GEO different from other marketing agencies?

Accepted Answer

Sequoia GEO was founded by Aaron Husak, a licensed contractor who spent 20+ years scaling an HVAC and plumbing business to 130+ employees and 4x Inc. 5000 recognition. We don't just understand contractor marketing in theory. We have lived it. Every strategy we use was tested in a real contracting business before we offered it to clients.

Question 2

What types of contractors do you work with?

Accepted Answer

We specialize in home service and contracting businesses including HVAC, plumbing, roofing, water damage restoration, electrical, landscaping, painting, pest control, garage door, and cleaning companies. We do not work with unrelated industries because our expertise is specifically in the trades.

Question 3

Do you work with contractors outside of California?

Accepted Answer

Yes. We serve contractors nationwide across the United States. While we are based in Fresno, CA, our digital marketing services work for contractors in any city or state. We have clients in California, Texas, Florida, and across the country.

Question 4

How big does my company need to be to work with you?

Accepted Answer

We work with contractors at all stages, from owner-operators with 1-2 trucks to companies with 50+ employees. Our programs are designed to scale with your business. The free audit will help us determine which services make the most sense for your current size and goals.

Question 5

How long does SEO take to show results?

Accepted Answer

Most clients see measurable improvements in organic traffic and rankings within 45 to 90 days. Significant lead volume increases typically come at the 3 to 6 month mark. SEO is a long-term investment, but we focus on quick wins early in the engagement to show momentum while building lasting rankings.

Question 6

What is local SEO and why does it matter for contractors?

Accepted Answer

Local SEO is the process of optimizing your online presence to appear in search results for people in your service area. For contractors, this means showing up when someone searches 'HVAC repair near me' or 'plumber in [city].' It includes your Google Business Profile, website optimization, local citations, and review management. Most contractor leads come from local search, making this the highest-ROI marketing channel for most home service businesses.

Question 7

What is a Google Business Profile and why is it important?

Accepted Answer

Your Google Business Profile (GBP) is the listing that appears in Google Maps and the local map pack when people search for your services. It shows your phone number, reviews, photos, hours, and service area. A well-optimized GBP can drive 30 to 60% of your inbound calls without any paid advertising. We optimize and manage GBP as part of our local SEO services.

Question 8

How do you track SEO results?

Accepted Answer

We track keyword rankings, organic traffic, phone calls from organic search, form submissions, and revenue when clients share that data. Every client gets a monthly report showing exactly what moved and why. We use Google Analytics, Google Search Console, and call tracking to give you a complete picture.

Question 9

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO stands for Generative Engine Optimization. It is the process of optimizing your online presence to appear in AI-powered search results like ChatGPT, Google AI Overviews, Perplexity, and voice assistants. As more people use AI to find local services, being cited in these results is becoming as important as ranking on Google. We were early movers in GEO for contractors and have developed specific strategies to get contractor businesses cited in AI search.

Question 10

How is GEO different from traditional SEO?

Accepted Answer

Traditional SEO focuses on ranking in Google's blue link results. GEO focuses on getting your business mentioned and cited by AI models when they answer questions. The strategies overlap in some areas (quality content, E-E-A-T signals, structured data) but GEO requires additional work around building authoritative content that AI models can understand and trust. We offer both as part of our comprehensive digital marketing programs.

Question 11

Is GEO worth investing in right now?

Accepted Answer

Yes, and the earlier you start the better. AI search is growing rapidly and the contractors who establish authority in AI results now will have a significant competitive advantage in 2 to 3 years. Our GEO audit shows you exactly where you stand in AI search today and what it would take to improve your visibility.

Question 12

What is the difference between Google Ads and Local Service Ads (LSA)?

Accepted Answer

Google Ads (also called PPC or pay-per-click) are the text ads that appear at the top of search results. You pay per click and can target any keyword. Local Service Ads (LSA) appear above regular Google Ads and show your Google Guaranteed badge. With LSA, you pay per lead, not per click, and Google screens the leads before you pay. Most contractors benefit from running both, but LSA is often the better starting point because of the lower cost per lead and the trust that comes from the Google Guaranteed badge.

Question 13

How much should I spend on Google Ads?

Accepted Answer

The right budget depends on your market, competition, and goals. In most mid-size markets, HVAC and plumbing companies spend $2,000 to $8,000/month on Google Ads. In competitive metro areas, budgets can be higher. We always start with a free audit that includes a competitive analysis so you know what it takes to compete in your specific market before committing to a budget.

Question 14

Can you take over an existing Google Ads account?

Accepted Answer

Yes. We frequently take over accounts that were set up by other agencies or by the business owner. In most cases, we find significant inefficiencies, wasted spend, and missed opportunities. We will audit your existing account for free and show you exactly what we would change and why.

Question 15

How much do your services cost?

Accepted Answer

Our pricing depends on the scope of services and your market. Local SEO programs typically start at $1,500/month. Full-service programs including SEO, Google Ads management, and GBP optimization range from $2,500 to $6,000/month. We do not publish exact pricing because every situation is different. The free audit gives us the information we need to give you an accurate quote.

Question 16

Do you require long-term contracts?

Accepted Answer

We offer both month-to-month and longer-term agreements. Month-to-month options are available for clients who want flexibility. Longer-term commitments come with better pricing. We are confident enough in our results that we don't need to lock you in, but most clients choose to stay because the results speak for themselves.

Question 17

What is included in the free audit?

Accepted Answer

The free audit includes a review of your Google Business Profile, current keyword rankings, website technical health, Google Ads account (if you have one), review profile, and competitor analysis. You will get a clear picture of where you stand and a prioritized list of what to fix. There is no obligation to hire us after the audit.

Question 18

How long does it take to get started?

Accepted Answer

After the free audit and a signed agreement, we typically begin work within 5 to 7 business days. For Google Ads and LSA, we can often launch within 2 weeks. SEO work begins immediately but results take longer to appear in search results.

Question 19

How do you communicate with clients?

Accepted Answer

Every client has a dedicated account manager. We communicate via email, phone, and video calls. You will receive a monthly performance report and can request a call at any time. We do not hide behind support tickets or automated responses.

Question 20

What do you need from me to get started?

Accepted Answer

To start, we need access to your Google Business Profile, Google Ads account (if you have one), Google Analytics, and Google Search Console. We will walk you through granting access to each. You do not need to be technical. Most clients are up and running within a few days of signing.

🍪 We Value Your Privacy

Frequently Asked Questions

About Sequoia GEO

SEO & Local Search

GEO & AI Search

Google Ads & LSA

Pricing & Contracts

Working With Us

Still Have Questions?