Marketing Analytics for Contractors
Stop guessing which marketing is working. We track 100% of your campaigns to revenue with custom dashboards, call tracking, and ROI attribution that shows you exactly where every dollar is going and what it's returning.
Why Most Contractors Are Flying Blind with Their Marketing
Most contractors know they're spending money on marketing but have no idea which channels are actually generating revenue. They get a monthly report showing website traffic and keyword rankings, but nobody can tell them whether that traffic translated into calls, booked jobs, or revenue. Without that connection, every budget decision is a guess.
Sequoia GEO builds analytics infrastructure that connects marketing activity to business outcomes. We set up call tracking numbers for every channel, configure Google Analytics 4 with proper conversion tracking, and build custom dashboards that show you cost per lead, cost per booked job, and revenue by channel in real time. 89% of our clients increase their marketing budget after seeing the ROI data because for the first time, they can see exactly what their investment is returning.
What's Included in Our Analytics & Reporting
Custom Dashboard
Real-time dashboard showing all your marketing KPIs in one place: calls, leads, cost per lead, rankings, and revenue by channel.
Call Tracking
Dynamic tracking numbers that attribute every phone call to its exact marketing source, from Google Ads to organic search to Facebook.
ROI Attribution
Connect every marketing dollar to revenue earned, so you know exactly which channels are generating the best return on investment.
Keyword Rank Tracking
Monthly tracking of your target keyword rankings with trend analysis to show whether your SEO investment is moving in the right direction.
GA4 Setup & Configuration
Proper Google Analytics 4 configuration with conversion tracking, goal setup, and custom reports tailored to contractor business metrics.
Monthly Strategy Reports
Comprehensive monthly reports with 23+ data points, analysis, and specific recommendations for improving performance in the next 30 days.
Why Data-Driven Contractors Win
"For the first time, I can see exactly which marketing is working. The dashboard shows me cost per lead by channel and I've reallocated budget to the channels with the best ROI. Revenue is up 40%."
"The call tracking setup was a game changer. We discovered that 60% of our calls were coming from organic search, not Google Ads. We shifted budget accordingly and our cost per lead dropped significantly."
Marketing Analytics FAQ for Contractors
What marketing metrics should contractors track?+
The most important metrics are cost per lead by channel, cost per booked job, close rate from lead to booked job, revenue attributed to each marketing channel, and return on ad spend. Secondary metrics include website traffic, keyword rankings, call volume, and form submission rate. We set up tracking for all of these and present them in a single dashboard.
How do you track phone calls from marketing campaigns?+
We use dynamic call tracking numbers that change based on the traffic source. A visitor from Google Ads sees one phone number, a visitor from organic search sees another. Each number forwards to your main line so you never miss a call. The system records which marketing source generated each call, allowing us to calculate the exact cost per call and cost per booked job for every channel.
What is ROI attribution and why does it matter for contractors?+
ROI attribution connects a marketing dollar spent to a revenue dollar earned. Without attribution, you're guessing which marketing channels are working. With proper attribution, you know that your Google Ads generated 23 calls last month at a $34 cost per call, that 18 converted to booked jobs at an average of $680, generating $12,240 in revenue from a $780 ad spend.
How often should contractors review their marketing data?+
We recommend a weekly check of key performance indicators (calls, leads, cost per lead) and a monthly deep review of full channel performance, ROI, and strategic adjustments. Quarterly reviews should assess longer-term trends, seasonal patterns, and budget allocation. We provide a real-time dashboard for daily monitoring and deliver a comprehensive monthly report.
What is a good cost per lead for home service contractors?+
Cost per lead benchmarks vary by trade and market. HVAC leads typically run $30 to $80 from Google Ads. Plumbing leads average $20 to $60. Roofing leads can range from $40 to $150 due to high competition. The more important metric is cost per booked job and the revenue generated. A $60 lead that converts to a $4,000 system replacement has a very different ROI than a $20 lead that converts to a $150 service call.
How do you know if SEO is working for your contractor business?+
SEO success is measured through organic keyword rankings, organic traffic growth, and organic lead volume. We track your rankings for target keywords monthly and report on whether they're improving, stable, or declining. We also track organic traffic in Google Analytics 4 and attribute calls and form submissions from organic visitors using call tracking.
Start Making Data-Driven Marketing Decisions
Get a free analytics audit. We'll review your current tracking setup, identify gaps, and show you exactly how to connect your marketing spend to revenue so you can make confident budget decisions.