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Stop guessing if your marketing works. Track these weekly and monthly reports to measure performance, calculate ROI, and make data-driven decisions that grow your contractor business.
Don't track cost per lead or know which marketing channels actually generate revenue
Average wasted annually on underperforming marketing channels due to lack of tracking
Make marketing decisions based on "gut feel" instead of data, leading to poor ROI
Track these metrics every Monday to catch issues before they cost you jobs
Why It Matters:
Sudden drops in lead volume indicate issues with LSA budget, PPC campaigns, or website problems. Catching this early prevents lost revenue.
Benchmark CPL by Trade:
Why It Matters:
You can't book jobs from missed calls. Track this weekly to ensure your team answers quickly and converts calls to appointments.
Red Flags to Watch:
Why It Matters:
Traffic drops indicate SEO issues or technical problems. High bounce rates mean visitors aren't finding what they need.
Why It Matters:
Your GBP is often the first impression. Declining views or engagement means you're losing local visibility.
Why It Matters:
Low booking rates mean your marketing is working but your sales process isn't. This is often the biggest revenue leak.
Deep dive into these metrics on the 1st of each month for strategic decisions
ROI Formula Example:
LSA: $5,000 spent → $25,000 revenue = 400% ROI
PPC: $3,000 spent → $9,000 revenue = 200% ROI
Benchmark CAC by Trade:
LTV Example:
$500 avg job × 2 jobs/year × 5 years = $5,000 LTV
Rule of Thumb: LTV should be 3-5x your CAC for healthy growth
Why It Matters:
Identify where you're losing the most potential customers. A 10% improvement at each stage compounds to massive revenue gains.
Why It Matters:
SEO is a long game. Monthly tracking shows trends and validates your content strategy is working.
Target Review Velocity:
Why It Matters:
Know where you stand. If competitors are gaining ground, you need to adjust strategy before losing market share.
Why It Matters:
Overspending on low-ROI channels wastes money. Underspending on high-ROI channels leaves revenue on the table.
Download our plug-and-play Excel templates for weekly and monthly marketing reports. Track all the metrics above in one place.
We'll set up your marketing dashboards, connect all your data sources, and train your team to track what matters.