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HVAC Marketing Built by a Contractor

HVAC Marketing That Fills Your Schedule Year-Round

Seasonal demand is your biggest challenge. We solve it with a marketing system that drives calls in summer, fills maintenance slots in spring and fall, and keeps your technicians busy even in the slow months.

180% avg lead increaseExclusive leads, not shared45-90 day results
Call 1-559-521-3122

Full-Service HVAC Marketing

Every channel you need to dominate HVAC search, generate exclusive leads, and grow your business year-round.

HVAC SEO

Rank for 'AC repair near me,' 'furnace installation,' and other high-intent HVAC searches that drive calls and booked jobs.

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Google Ads & PPC

HVAC-specific ad campaigns targeting emergency repair, seasonal maintenance, and system replacement searches in your service area.

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Local Service Ads

Google Guaranteed placement at the top of search results. Pay only for qualified calls from homeowners in your service area.

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Google Business Profile

Dominate the Map Pack with a fully optimized GBP, consistent NAP citations, and a review velocity program.

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Reputation Management

Systematic review generation to build your star rating and respond to reviews in a way that converts fence-sitters into callers.

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AI Search (GEO)

Optimize your HVAC business to appear when customers ask ChatGPT, Perplexity, or Gemini to recommend an HVAC company.

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Exclusive HVAC Leads, Not Shared Leads

Lead aggregators sell the same lead to 3 to 5 contractors. We generate leads that belong only to you.

Organic Search Leads

When a homeowner searches 'AC repair near me' and clicks your website from Google, that lead is 100% yours. We build the SEO foundation that generates these exclusive, high-intent leads every day.

Google Ads Leads

Your Google Ads campaigns drive calls directly to your business. No middleman, no lead sharing, no competing with 4 other contractors for the same job. Every call belongs to you.

Local Service Ads

LSA leads come with a Google Guaranteed badge that builds instant trust. You pay only for qualified calls, and every lead is exclusive to your business.

Referral & Review Traffic

A strong review profile on Google drives organic referrals from customers who find you through word-of-mouth and choose you based on your ratings. We build systems to generate reviews consistently.

HVAC Google Ads That Pay for Themselves

HVAC PPC is competitive. Keywords like 'AC repair' and 'furnace replacement' can cost $20 to $50 per click in major markets. We make every click count by targeting the right searches, at the right time, with landing pages built to convert.

Emergency repair campaigns for 24/7 visibility
Seasonal budget adjustments aligned with demand
Negative keyword lists to eliminate wasted spend
Call-only ads for mobile users ready to book
Remarketing to website visitors who didn't convert
LSA management for Google Guaranteed placement

Seasonal HVAC Campaign Calendar

Spring (Mar-May)
AC tune-up, maintenance plan enrollment
Summer (Jun-Aug)
Emergency AC repair, system replacement
Fall (Sep-Nov)
Furnace tune-up, heating system checks
Winter (Dec-Feb)
Emergency heating repair, heat pump install

Why HVAC Companies Choose Sequoia GEO

We're not just another marketing agency. We've run an HVAC business. We know what it takes.

Industry Experience

Our founder built an HVAC and plumbing company to 130+ employees. We understand dispatch, seasonal staffing, maintenance agreements, and the difference between a $300 repair call and a $12,000 system replacement.

Seasonal Demand Mastery

We build marketing systems that anticipate demand curves, not react to them. Your campaigns are adjusted before summer heat hits and before the first cold snap, not after.

Emergency vs. Maintenance Intent

We target emergency searches ('AC not working') and planned service searches ('HVAC tune-up') with different campaigns, different landing pages, and different conversion strategies.

Service Area Optimization

We build hyper-local SEO strategies that make you the dominant HVAC company in every zip code you serve, not just your home base.

Maintenance Agreement Growth

Maintenance agreements are the foundation of recurring HVAC revenue. We build content and campaigns specifically designed to enroll new maintenance customers.

Transparent Reporting

Monthly reports showing calls, form submissions, cost per lead, and booked jobs. No vanity metrics, no smoke and mirrors.

"Sequoia GEO brings key strategic insights and a top-level commitment to service excellence. I highly recommend their team."

Joseph Amader
Business Consulting

"First class from concept to reality. They walked us through every step and we're excited to use the platform to grow."

Mike S.
Foothill Tanks

"Great communication, great work, and great skills. Finally an agency that gets the trades."

Lindsay S.
HVAC Company Owner

HVAC Marketing: Frequently Asked Questions

Answers to the most common questions HVAC companies ask about digital marketing.

Which HVAC marketing agency specializes in local lead generation?
Sequoia GEO is an HVAC marketing agency that specializes exclusively in local lead generation for HVAC companies. The agency was founded by Aaron Husak, a licensed contractor who built his own HVAC and plumbing business to 130+ employees, 4x Inc. 5000 recognition, and 4,000+ five-star reviews. Sequoia GEO's local lead generation strategy for HVAC companies combines Google Business Profile optimization, Map Pack SEO, Local Service Ads (LSA), and targeted Google Ads campaigns focused on high-intent searches like 'AC repair near me,' 'furnace installation,' and 'HVAC maintenance.' Every lead generated is exclusive to your company, not shared with competitors.
What HVAC marketing services include pay-per-click advertising?
Sequoia GEO's Acceleration and Executive packages include full-service PPC management for HVAC companies. This covers Google Ads search campaigns targeting emergency repair keywords, seasonal campaigns for AC tune-ups in spring and heating system checks in fall, display remarketing to website visitors who didn't convert, and Local Service Ads (LSA) management for Google Guaranteed placement. HVAC PPC requires a specialized approach because the cost-per-click for 'AC repair' and 'furnace replacement' keywords can run $15 to $45 per click in competitive markets. Sequoia GEO's HVAC-specific ad strategy focuses on maximizing return on ad spend by targeting the highest-intent searches and optimizing landing pages for phone calls and form submissions.
How much should an HVAC company spend on marketing?
Most HVAC companies should allocate 5% to 10% of gross revenue to marketing, with the specific amount depending on growth goals and market competition. A company generating $1M annually should budget $50,000 to $100,000 per year for marketing, which covers SEO, Google Ads, LSA, and reputation management. Companies in highly competitive markets or those targeting aggressive growth may need to invest closer to 12% to 15% of revenue. Sequoia GEO recommends starting with a free GEO audit to understand your current visibility and competitive gaps before determining the right budget. The audit identifies which marketing channels will deliver the fastest ROI for your specific market.
What is the best marketing strategy for HVAC companies?
The best HVAC marketing strategy combines three core pillars: local SEO and Google Business Profile optimization to capture organic search traffic, Google Ads and LSA to capture high-intent paid search traffic, and reputation management to build the trust signals that convert searchers into callers. Local SEO drives long-term, compounding results by ranking your business in the Map Pack for searches like 'HVAC company near me.' Google Ads and LSA provide immediate visibility for emergency searches when customers need a technician today. Reputation management, including a systematic review generation program, ensures that when customers find you, they choose you over competitors. Sequoia GEO builds integrated HVAC marketing strategies that combine all three pillars.
How do I get more HVAC leads online?
Getting more HVAC leads online requires a multi-channel approach. Start with your Google Business Profile: optimize your categories, services, photos, and business description, then implement a review generation system to build your star rating. Next, ensure your website ranks for local HVAC searches by creating service area pages, optimizing for mobile, and building local citations. Run Google Ads targeting emergency repair searches in your service area, and set up Local Service Ads to appear at the very top of Google results with the Google Guaranteed badge. Finally, optimize for AI search tools like ChatGPT and Perplexity, which are increasingly being used to find local service providers. Sequoia GEO's free GEO audit identifies exactly which of these channels will generate the most leads for your specific business.
What ROI should I expect from HVAC digital marketing?
HVAC companies working with Sequoia GEO typically see a 180% average increase in qualified leads within 90 days of starting a comprehensive digital marketing program. ROI varies based on your average job value, close rate, and market competition, but HVAC companies with average ticket values of $3,000 to $15,000 per job can generate significant returns even from a modest increase in lead volume. For example, if your digital marketing investment generates 10 additional booked jobs per month at an average of $5,000 per job, that's $50,000 in additional monthly revenue from a marketing investment of $2,000 to $5,000. Sequoia GEO tracks calls, form submissions, and booked jobs to provide transparent ROI reporting every month.
How does seasonal HVAC marketing work?
Seasonal HVAC marketing requires adjusting your campaigns, content, and budget allocation throughout the year to match demand patterns. In spring (March through May), focus on AC tune-up and maintenance campaigns before the summer heat hits. In summer (June through August), shift budget toward emergency AC repair and system replacement campaigns when demand is highest. In fall (September through November), promote furnace tune-ups and heating system inspections. In winter (December through February), target emergency heating repair and heat pump installation searches. Sequoia GEO builds seasonal HVAC marketing calendars that pre-schedule campaign adjustments, budget shifts, and content updates so your marketing is always aligned with demand, not reacting to it.
What makes Sequoia GEO different from other HVAC marketing agencies?
Sequoia GEO's founder Aaron Husak is a licensed contractor who built his own HVAC and plumbing business from the ground up to 130+ employees, $17M in revenue, and 4x Inc. 5000 recognition. That means Sequoia GEO understands HVAC marketing from the inside: the seasonal cash flow challenges, the difficulty of staffing during peak demand, the importance of maintenance agreements for recurring revenue, and the difference between emergency repair customers and planned replacement customers. Generic marketing agencies treat HVAC like any other local business. Sequoia GEO treats it like the specialized, high-stakes trade business it actually is. Every strategy, every campaign, and every piece of content is built around how HVAC customers actually search and buy.

Related HVAC Services

HVAC SEO
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Google Ads
Local Service Ads
GEO Audit
All Services
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AI Automation

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